MEDIA KIT
Advertising Rates | Ad Requirements | Demensions
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Capitol Report Wisconsin is published three times a year with distribution to key elected officials, political appointees, trade association ceo’s, union and corporate leaders and lobbyists.
The targeted circulation for the first year will be 2,000.
If you would like samples of the magazine, a media kit folder or other information, please send an e-mail request to John Hollenhorst or phone 800/236-8088, ext. 43.
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READERS
With an initial circulation of 2,000, Capitol Report Wisconsin
will be distributed to …
• Wisconsin legislators and top staff
• Key executive branch appointees
• Wisconsin members of Congress
• County executives, Mayors, Village Presidents, Town Chairs...and the people who try to influence them
• Lobbyists
• Business executives in corporate affairs
• Union officials
• Wisconsin CEO’s
EDITORIAL
Each issue will provide:
• Profiles of important political leaders, association executives, lobbyists and opinion leaders.
• In-depth coverage of public policy issues shaking-up the capitol.
• Washington report: profiles of Wisconsin’s national politicos
• Political meeting & event coverage
• Ethics & gift rules, the business of lobbying, election coverage
• The business of lobbying
ADVERTISING
Capitol Report Wisconsin will also provide a unique advertising vehicle to reach Wisconsin’s key elected officials. With this targeted publication your message will sit right on their desk, a perfect compliment to grass roots and advocacy campaigns. For lobbyists and vendors it’s also the perfect way to reach new clients.
Nobody knows Wisconsin like Trails Media. We’ve been publishing the state’s award-winning lifestyle magazine, Wisconsin Trails, for more than 45 years. Corporate Report Wisconsin is the state’s most widely read business magazine.
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DEADLINES
Winter 2006-Ad Close December 1
Spring 2006-Ad Close February 15
Fall 2006-Ad Close July 15 |
| BLACK & WHITE |
1x |
3x |
| Full page |
$ 2,310 |
$2,080 |
| 1/2 page |
$ 1,525 |
$ 1,375 |
| 1/3 page |
$ 1,155 |
$ 1,040 |
| 4 COLOR |
1x |
3x |
| Full page |
$ 2,890 |
$ 2,600 |
| 1/2 page |
$ 1,905 |
$ 1,715 |
| 1/3 page |
$ 1,445 |
$ 1,295 |
| COVERS |
1x |
3x |
| Back Cover |
$ 3,465 |
$ 3,120 |
| Inside Front |
$ 3,350 |
$ 3,015 |
| Inside Back |
$ 3,120 |
$ 2,805 |
| Hospitality Guide |
$495 |
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| 4-page Insert |
$5,775 |
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Other Special Programs Available
Digital Discounts 15%
Guaranteed Position add 10% |
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DEMENSIONS
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Full page Non-Bleed
42p9 x 58p6
(7.125" x 9.75") |
Full Page Bleed
50p3 x 66p9 (8.375" x 11.125")
trim 48.9 x 65p3 (8.125" x 10.875")
Keep live matter 3/8"from final trim
size: top, bottom and sides. |
1/3 Horizontal
28p2 x 28p6
(4.694"x 4.75") |
1/2 Horizontal
42p9 x 28p6
(7.125" x 4.75") |
On bleed spreads, keep live matter 1/8" from the gutter |
Macintosh-QuarkXPress 6.5, Illustrator CS or Photoshop CS electronic files on Jazz (up to 1 gig), Zip (up to 100 MB), 3.5" floppy disks or CDs. Must include screen AND printer font files, all graphic files linked to the document, tiffs and EPS files. Black and white ads must be accompanied by a 100% paper proof. Color ads must be accompanied by a digital color proof of at least 1000dpi. CMYK values only. Any image documents (tiffs or EPS) must be supplied at 300dpi and placed at 100%. If sending a pdf, the file must adhere to the following guidelines or it will not be accepted. pdf requirements
Advertiser will be billed for alterations and for production services on any ads not furnished to above specifications. We will be happy to help you produce your ad. Please supply copy, high-quality logos, photographs or artwork and a sample layout and allow adequate time for production and proofing. Copy received after copy deadline cannot be guaranteed the right of approval or revision. Corrections will be made free of charge. However, copy or art changes will be billed at the rates stated below.
Layout & Design: $75/hr. ($25 minimum)
B&W Scans: $25
4-Color Scans: $50
Digitize Film: $15 per color
File Changes/Corrections: $45 per occurrence
Digital Color Proof: Contact sales representative for costs
Duplicate Digital Files (customer supplied disk): Contact sales representative for costs
All materials will be returned within 30 days of publication.
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Publisher reserves the right to run last ad or charge advertiser
for unused space if copy is not received by deadline.
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