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FEATURES
Profile: Duluth Trading Co.
Building a Niche Business Through the Mail
by Barbara Mulhern

Industry Report: Ethanol Generates Opportunity for Wisconsin
Dependence on corn has a dark side
by Leah Call
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Benefits: Redefining Your 401(k) Strategies
by Maura Keller

DEPARTMENTS
From the Editor:
New Stewards for Wisconsin's Business Magazine

Briefings: Information of state and national interest

Focus Human Resources: Accounting for diversity helps Deloitte grow
by Laurie Arendt

Focus Small Business: The easy-money myth about being in business
by John R. Ingrisano

Focus Technology: Businesses wait and see with Vista
by Paul Zukowski

Small Business Profiles: Burger Boat Co., Manitowoc; Optima Associates, De Pere; Jim Daddies, Woodville

Economic Developments: News from Southwest Wisconsin and around the state

My View: Manufacturing makes Wisconsin work
by James S. Haney

SPECIAL SECTION
Roundtable:
The Future of Manufacturing in Wisconsin
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