FEATURES
Profile: Duluth Trading Co.
Building a Niche Business Through the Mail
by Barbara Mulhern
Industry Report: Ethanol Generates Opportunity for Wisconsin
Dependence on corn has a dark side
by Leah Call
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Benefits: Redefining Your 401(k) Strategies
by Maura Keller
DEPARTMENTS
From the Editor: New Stewards for Wisconsin's Business Magazine
Briefings: Information of state and national interest
Focus Human Resources: Accounting for diversity helps Deloitte grow
by Laurie Arendt
Focus Small Business: The easy-money myth about being in business
by John R. Ingrisano
Focus Technology: Businesses wait and see with Vista
by Paul Zukowski
Small Business Profiles: Burger Boat Co., Manitowoc; Optima Associates, De Pere; Jim Daddies, Woodville Economic Developments: News from Southwest Wisconsin and
around the state
My View: Manufacturing makes Wisconsin work
by James S. Haney
SPECIAL SECTION
Roundtable: The Future of Manufacturing in Wisconsin
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