Kennedy Communications
Kennedy Communications President Bill Kennedy is a man concerned with solutions, both for his client base and for his own company. As the head of a fast-growing, integrated marketing firm, he has created a business predicated upon a streamlined methodology of delivering these solutions, a strategy epitomized in his maxim “adapt and overcome.”
With a growing digital revolution in marketing and advertising, Madison-based Kennedy Communications has realized the critical need for clients to integrate old and new media types has grown increasingly pressing. When asked to further detail his thoughts on exactly what it means to help his clients “adapt and overcome” in this context, Kennedy said: “Every business is faced with change. The toughest thing most business owners face is trying to adopt those changes. So what we do in making our recommendations to our clients is try to get them to recognize and adopt those changes. And then to have, ourselves, the expertise to help them overcome that change and adapt to it.”
Through Kennedy Convergence, his full-service web department, Kennedy has successfully implemented this pragmatism in aiding his clients in integrating interactive media into their marketing and advertising efforts. Having grown 48 percent in the last year and operating nearly 200 web sites, his approach is working. Existing as further proof that Kennedy Communications has fully embraced the new media is their new public relations division, through which they provide solutions to their clients’ media issues by Tweeting, Facebooking, blogging and streaming on their behalf.
A sort of integration of new and old has also taken place within Kennedy Communications as well, in the form of the separated generations of its staff. Comprised of baby boomers and Gen Y members, Kennedy’s 17-member firm has been forced to confront differing styles of project management and accomplishment. In addressing this dichotomy within his team Kennedy says that he has simply had to utilize his own maxim of “adapt and overcome” to allow the change necessary to the company’s growth to take place.
And if Kennedy’s approach to client and intercompany relationships doesn’t seem enough to deem him a success story, then Kennedy Communications’ raw revenue growth numbers over the course of the last two years is: From $5.6 million in 2007 to almost $8 at the halfway point of 2009.
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